GM folds under pressure: greenwashing 2.0 and the aesthetic of authenticity
We’ve been getting some good press lately about how GM’s public relations people decided to turn off some features on gmnext.com and hold a special forum in response to our…
RAN Grassroots Confronts “new push for authenticity by companies”
As promised, General Motors hosted a live webchat to address “corporate greenwashing” for RAN supporters yesterday. The Detroit News covered the event, featuring GM executive Brent Dewar “answering” questions from…
UPDATE: GM Responds to RAN Activists!
Last week I told you that RAN supporters shut down interactive features on General Motor’s new greenwashing website, gmnext.com. We posted pictures of student activists at the Detroit auto show…
RAN Supporters Shut Down GM Greenwashing Site!
Last week RAN supports shut down one of the biggest and most ambitious online corporate greenwashing campaigns. To mark its 100th anniversary two weeks ago, General Motors launched a new…