“The strategy is clear. Relentlessly and loudly calling out PepsiCo, one of the world’s most visible beverage and snack foods brands, could actually convince other companies that it is in their interest to embrace transparency and commit to cleaning up their global supply chains. Once NGOs have their way and can convince PepsiCo to develop a palm oil procurement policy that satisfies environmental and human rights advocates, it should not take PepsiCo’s competitors long to fall in line. The video is a powerful start, and it projects a clear and forceful argument: These companies ignore RAN and other NGOs at the risk of harming their long-term brand reputation.” (Read the full article here)
