Congratulations everyone! Our creative work at the Los Angeles Auto Show brought together the best media response ever for our campaign. Over the course of four days of action - Nov. 29th – December 2 - we organized a team of amazing people to expose the industry’s lack of commitment to fuel efficiency and alternative, oil-free transportation. And we became the group journalists turned to for the environmental perspective on the heavily touted “environmental” auto show. Our series of actions included an Oil Addicts Anonymous meeting, a Greenwash Car Wash, an Oil Enforcement Agency impounding of a huge Ford Expedition XXL, and the ultimate intervention – crashing the CEO of General Motors Rick Wagoner’s keynote press speech. Our actions hit CNN, NBC, ABC and over 700 other media outlets around the world.
With our collective efforts over the past three years, it’s clear to us that the automakers are in a race to see who can appear to be the “Greenest”. Now that we see this happening in the whole industry, we need to seize that motivation, turn it into real commitments and move that much closer toward our goal of catalyzing a revolution in the American auto industry.
Interested in action at your local auto show? Find the tools here.
















