"I think this will stand as one of the biggest market-based campaign successes that we've seen in a long time," says Laurel Sutherlin of the Rainforest Action Network, which, along with Greenpeace and other environmental groups, sp
For years, groups like Greenpeace and the Rainforest Action Network have focused on A.P.P. with campaigns that accuse the company of fueling climate change and pushing rare Sumatran tigers, orangutans and elephants toward extinction by clearing the forests where they live.
However Greenpeace is not APP's only adversary among environmental groups, which are sure to also closely scrutinize the deal. NGOs ranging from local groups like WAHLI and Greenomics to medium-sized international outfits like the Rainforest Action Network to multinational behemoths like the World Wildlife Fund (WWF) have actively campaigned to reform APP for the greater part of a decade.
The revised policy, posted on its web site earlier this month, is a response to a campaign by the Rainforest Action Network (RAN), an activist group that is targeting companies linked to clearing of Indonesian rainforests and peatlands for pulp and paper production: Asia Pulp & Paper (APP) and Asia and Asia Pacific Resources International (APRIL). With the new policy, HarperCollins has become the final of the ten largest publishers in the United States to phase out buying from APP and APRIL, according to RAN.
Chok added that the extra investment went beyond the company’s bottom line, insisting it was the right thing to do. “The children are really lucky – the company is looking after them in every way. Other companies,” he went on, “look like they’re serious (about helping them), but they’re not.” (Wilmar is not without its critics. The Rainforest Action Network, a San Francisco-based environmental group, alleges the company’s security forces have used violence and heavy machinery against villagers in Indonesia’s Sumatra province – among other heavy-handed policies.