Disney's radical new paper policy to have major impact

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Back in 2010, the activist group Rainforest Action Network sent a bunch of children's books to a lab for analysis.

The group learned that the paper in most books - including those from The Walt Disney Co., which is the world's largest publisher of children's books and magazines, producing 50 million books and 30 million magazines a year - contained tropical hardwood pulp, likely from Indonesia. Many kids books are made in China, and China gets much of its paper from Indonesia, where rainforests are threatened by logging, mining and agriculture.

Business Green
Mark Gunther
Friday, October 12, 2012

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