We need to make sure notorious rainforest destroyer Asia Pulp & Paper gets the message: We will not accept paper made from rainforest destruction.
Just over two years ago, independent fiber tests revealed paper linked to Indonesian rainforest destruction and human rights violations in books sold by nearly all top American publishers. Today, all of the top ten US publishers—including HarperCollins, Disney, Scholastic, and Random House—recognize that customers will not accept books with paper that comes from the destruction of endangered rainforests. This truly is a seismic shift in an industry that just two years ago was rife with controversial paper, and it's all thanks to your hard work.
But while US publishers are sending a loud and clear message that consumers are demanding paper that is not tied to rainforest destruction or human rights violations, APP has yet to take action of its own. APP is going to make a big sustainability announcement next week, and it could be a significant milestone in the fight to save the world's rainforests and protect the rights of forestdependent communities and wildlife. But APP needs to know that we expect the company to address all of these issues with both words and deeds.
APP really needs to hear from you. Please send the company a message now and ask APP decision makers to protect rainforests and the communities and wildlife that depend on them.