For more than 20 years, Rainforest Action Network has campaigned for the forests, their inhabitants and the natural systems that sustain life. In coalition with indigenous communities and allies from around the world, RAN uses non-violent direct action, grassroots organizing, education, and strategic communications to challenge corporations to stop destructive operations, respect human rights, and adopt comprehensive policies that reduce their contributions to global warming.
The Grassroots Online Organizer will work closely with RAN’s grassroots, campaigns, communications, and fundraising teams. This position will be primarily responsible for developing and implementing Internet campaign strategies to pressure environmentally negligent corporations; build, diversify and manage RAN’s email activist lists; and to raise funds online for our programs. Our ideal candidate will be an organizer-at-heart that has a passion for environmental and social justice and an intimate knowledge of contemporary Internet organizing tools.
Specific Duties Include:
- Managing RAN’s email activist lists (currently housed on the GetActive/Convio platform) to ensure regular, quality communications to activists;
- Managing RAN’s blog and reaching out to other blogs and online communities to promote RAN’s campaigns;
- Recruiting new online activists to join RAN’s activist network with the Grassroots Organizing Department;
- Identifying and reaching out to diverse communities of online activists, particularly those currently underserved;
- Providing online resources to support grassroots activists in taking offline action;
- Creating Internet campaigns to help RAN transform the forest and energy sectors;
- Developing strategies to integrate online organizing with each campaign initiative;
- Training staff members on best practices for online organizing;
- Working with the development team to create and implement strategy to raise funds online through virtual marketing, online ads, email appeals, and other methods;
- Writing compelling email action alerts, web copy, and materials for our campaigns;
- Designing long-term Internet organizing strategies for the organization;
- Maintaining the quality of data in RAN’s email activist database and responding to emails from activists;
- Establishing specific goals and benchmarks for online activist growth;
- Running queries and analyzing reports to produce detailed, easy-to-understand reports on recruitment, fundraising, and advocacy campaigns;
- Coordinating with RAN’s grassroots team to mobilize activists using the Internet;
- Participating in RAN’s staff meetings, organizational planning and training sessions as necessary;
- Contributing to RAN’s goals of become a more diverse and anti-oppressive organization;
- Sharing office responsibilities to maintain a healthy and safe workplace. Qualifications:
- A minimum of two years experience as a grassroots or online organizer;
- Knowledge of the use of blogs, email, social networks, and other tools for online organizing and fundraising;
- Ability to multi-task and maintain a positive attitude;
- Ability to communicate both on- and off-line with people from diverse cultures and backgrounds;
- Strong written communication skills and ability to operate under tight deadlines;
- Strong project management skills;
- Knowledge of GetActive/Convio or similar system preferred;
- Basic HTML preferred; other languages a plus;
- Proven grasp of the use of advanced technology for grassroots organizing and fundraising;
- Knowledge of forest/energy issues a plus;
- Interest in anti-oppression and diversity work a plus.
RAN values diversity, educates staff on issues including privilege and oppression, and integrates these values into all of our work. We are seeking candidates who have a commitment to engage in this process and work with us to create a just, inclusive, and sustainable work environment and world. RAN provides all people with equal employment and volunteer opportunities.
RAN seeks diversity with respect to race, ethnicity, culture, gender, age, sexual orientation and physical ability.
